Top 60 Most Transformative CEOs Impacting The Economy

From the inception of Dentsu Kenya, formerly known as Carat, in 2010, Samantha's journey has been an inspiring tale of growth and transformation.




In the dynamic world of Integrated Marketing Communications (IMC), Samantha Siyieyio Kipury stands as a beacon of empowerment and progress. With a visionary spirit and an unwavering commitment to excellence, she has transformed the landscape of media and communication, particularly in the realm of gender diversity and faith based leadership.

Her journey not only underscores the power of faith in God’s plan, unity and collaboration, but also speaks to the boundless potential of individuals with a shared purpose.

Samantha Siyieyio - Business Monthly Magazine

From the inception of Dentsu Kenya, formerly known as Carat, in 2010, Samantha’s journey has been an inspiring tale of growth and transformation. What began with a single client has burgeoned into the largest agency in Kenya, serving over 40 clients and employing more than 170 skilled professionals. This meteoric rise is a testament to her strategic acumen and trust in her partners and teams, allowing them to accomplish what had once seemed impossible.

Samantha’s journey has been marked by consistent accolades and recognition. Her notable awards, such as the Future is Female award by Adweek (2023); Top 40 Women Under 40 by Business Daily Africa (2018 and 2023) – notably, she is the first woman to have won this award twice; Top 25 CEOs Setting the Business Agenda by Business Monthly EA (2021); and Top 25 Most Influential Women in Marketing also recognised by Business Monthly EA (2022); serve as resounding evidence of her significant impact and influence within the industry.

However, the true measure of Samantha’s success lies not just in numbers but in the transformative cultural shift she has instigated. With a commitment to gender equality and women’s rights, Dentsu Kenya stands out with a whopping 58 percent of its employees being women. This statistic reflects Samantha’s passionate advocacy for empowerment and her belief in the power of diverse perspectives.

Could we credit the success of the business to the amazing people who work at Dentsu? Absolutely. There’s an old adage that says, “Where there is unity, there is a commanded blessing.” Dentsu Kenya’s success story is a living testament to this principle. The unity of purpose, the shared commitment to innovation and excellence, regardless of gender or background, is the bedrock upon which Dentsu Kenya thrives today.

In this unity, Samantha’s partners, Joel Rao and Chris Madison, play a pivotal role. As the saying goes, “With one, you can chase a thousand; with two, you can chase ten thousand.” With three individuals of unwavering dedication and shared vision, the possibilities are truly boundless. Their combined expertise, passion, and collaborative spirit have undoubtedly contributed to Dentsu Kenya’s exceptional journey.

Samantha Siyieyio - Business Monthly Magazine

Embracing the spirit of unity, diversity, and collaboration, Samantha’s journey reminds us that empowerment is not just a buzzword but a tangible force that drives progress. Her story echoes the sentiment of the farmer who, instead of waiting for perfect weather, plants the seeds of opportunity knowing that God will provide the necessary rain. This serves as a powerful reminder that action, even in the face of uncertainty, is the catalyst for growth and transformation.

To anyone with a dream or an idea, Samantha’s story offers a poignant message, “Go for it. Embrace your aspirations even if you’re worried or afraid. Take that leap of faith. For in doing so, you step into a realm where God’s providence goes before you, paving the way for success.”

Samantha Siyieyio Kipury’s journey is a testament to the potential within each of us to effect change, embrace diversity, and lead with unwavering purpose. As we celebrate her achievements, we’re reminded that unity, collaboration, and empowerment are not just words; they’re the cornerstones upon which remarkable journeys are built.


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Dr. Hanningtone Gaya

Dr. Hanningtone Gaya

Kenya’s Dr Hanningtone Gaya, holds a PhD in Commerce in Business Management from Nelson Mandela University (NMU), is viewed as an authority in country branding and is the founder chairman of the Brand Kenya Board.

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