Top 25 Most Customer-Centric Brands Impacting Lives in 2024

CFAO Motors Kenya is poised to continue its journey with steadfast determination, ensuring unparalleled customer satisfaction and driving innovation in the realm of mobility solutions.



In the bustling realm of Kenya’s motor industry, one name shines brightly as a beacon of customer-centricity: CFAO Motors Kenya. Following its merger with DT Dobie in April 2023, this automotive powerhouse has solidified its position as the largest distributor and service provider in Kenya.

With a legacy of excellence spanning decades, CFAO Motors Kenya is renowned for its unwavering dedication to exceeding customer expectations. Through a seamless integration of quality products, innovative solutions, and top-notch service, the brand has become synonymous with reliability and satisfaction in Kenya’s automotive landscape.

With a diverse and expansive product portfolio, CFAO Motors Kenya exemplifies a true partner catering to the varied preferences of all types of customers. From the sleek and sophisticated to the practical and utilitarian, there is something for everyone.

For those seeking elegance and luxury, the Mercedes Benz passenger vehicles stand as a beacon of refined taste and sophistication. Volkswagen enthusiasts, on the other hand, are drawn to the brand’s reliability and innovation, offering a perfect blend of style and functionality.

NCBA and CFAO Motors ink deal to offer upto 100% vehicle financing for their range of motor vehicles.

Hyundai light trucks cater to the practical customer, providing robust and dependable solutions for both personal and business use. Moreover, with offerings such as Toyota, Suzuki, Yamaha motorcycles, Hino trucks and buses, and Sinotruk (HOWO), CFAO Motors Kenya ensures that it meets the diverse demands of the market, serving both personal and business customers with unparalleled excellence and dedication.

In its quest to deliver on its customer satisfaction goals, CFAO Motors Kenya goes beyond simply offering high-quality vehicles. Recognising the pivotal role of quality spare parts and efficient maintenance services in ensuring a seamless driving experience, through a large after sales network, supported by a branch network of 41 dealers across the country.

The extensive selection of maintenance parts, ranging from car batteries and braking components to tires, filters, bulbs, ignition parts, and lubricants, caters to the needs of both light vehicles and heavy-duty trucks. This comprehensive solution offering ensures a first-time right approach in customer service, reducing costs and minimising time wastage, particularly for businesses aiming to streamline their processes and delivery schedules.

Furthermore, CFAO Motors Kenya bolsters its dedication to customer convenience through AUTOFAST, its Pan-African quick service network. With cutting-edge facilities and a team of skilled professionals, AUTOFAST ensures affordable, quick service and outstanding after-sales support. Rooted in its customer-centric ethos, CFAO Motors Kenya places a premium on delivering peace of mind to its esteemed clientele. Committed to elevating the entire driving journey, from purchase to maintenance, the brand ensures that customers can depend on CFAO Motors for all their automotive requirements.

The company strengthens its commitment to customer centricity through strategic partnerships with renowned international brands. Spanning the entire value chain, these partnerships encompass imports, wholesale, retail, logistics, and production, all aligned with the highest quality standards. Drawing upon nearly 170 years of hands-on knowledge and local expertise, CFAO Motors Kenya aims to provide customers with unparalleled access to top-tier products and services, ensuring their satisfaction at every step of the automotive journey.

CFAO Motors Kenya continues its longstanding tradition of sponsoring the World Rally Championship (WRC) Safari Rally, demonstrating its commitment to supporting customers’ diverse interests and passions, thereby enriching their overall brand experience. Notably, in 2024, the brand pumped KES 30 million in the rally, marking its third consecutive year as the official WRC transport partner.

These sponsorships serve as strategic opportunities for CFAO Motors Kenya to showcase the Quality, Durability and Reliability of its Hilux brand, which is used as the official route opener during the rally. By actively engaging with customers in an environment that resonates with their interests and aspirations, CFAO Motors Kenya effectively fosters brand interest and loyalty, further solidifying its reputation as a reliable motor vehicle distributor.

To support the customer experience, CFAO Motors Kenya has embraced the Kaizen culture that calls for continuous improvement in operations, processes, and services to meet and exceed customer expectations. Furthermore, CFAO Motors Kenya staff are committed to delivering their customer promise,“You will love the CFAO Motors experience.”

Under the visionary leadership of the CFAO Motors Kenya Managing Director (MD), Arvinder Reel, the CFAO Motors team is empowered to forge ahead confidently. As he frequently emphasises, “The customer is at the heart of everything we do as a business, and this is demonstrated throughout all our customer touchpoints; from vehicle sales to after sales support.”

CFAO Motors Kenya is poised to continue its journey with steadfast determination, ensuring unparalleled customer satisfaction and driving innovation in the realm of mobility solutions.


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Dr. Hanningtone Gaya

Dr. Hanningtone Gaya

Kenya’s Dr Hanningtone Gaya, holds a PhD in Commerce in Business Management from Nelson Mandela University (NMU), is viewed as an authority in country branding and is the founder chairman of the Brand Kenya Board.

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