Top 25 Most Customer-Centric Brands Impacting Lives in 2024

Safaricom’s transformative impact across education, healthcare, agriculture, sports, government partnerships, manufacturing, and financial inclusion demonstrates its steadfast dedication to fostering inclusive growth and development in Kenya.



In the heart of Kenya’s technological revolution stands Safaricom, a telecommunications giant that not only connects millions but also spearheads revolutionary transformations across diverse sectors. From education to healthcare, agriculture to sports, and through strategic partnerships with the government, Safaricom  ignites profound changes in lives and communities nationwide. With an unwavering commitment to customer-centric innovation, Safaricom continues to redefine the landscape of connectivity, ensuring that every individual, regardless of their background or location, has access to opportunities that empower and uplift.

For instance, in the realm of education, Safaricom’s customer-centric initiatives have democratised access to knowledge and learning resources. Shupavu 291, an educational platform, provides students with access to interactive learning materials aligned with the Kenyan curriculum, accessible via mobile phones. This approach has empowered countless students, particularly those in remote and far-flung areas, to supplement their classroom learning effectively.

Furthermore, Safaricom’s partnership with Worldreader has brought digital libraries to schools, granting students access to a vast array of books and educational resources. This collaboration, driven by Safaricom’s commitment to its customers, has not only enhanced literacy rates but also ignited a passion for reading among Kenyan youth, opening doors to a world of knowledge and opportunities.

In the healthcare sector, Safaricom emerges as a beacon of innovation, pioneering solutions that bridge geographical barriers and revolutionize patient care delivery. For instance, Daktari Smart, a mobile health platform, enables customers to access medical advice and information remotely, bridging gaps in healthcare accessibility, especially in rural areas. Moreover, Zuri Health, Safaricom’s telemedicine service, connects patients with healthcare professionals via video consultations, revolutionising the delivery of healthcare services and improving health outcomes nationwide.

Safaricom’s impact on agriculture, a cornerstone of Kenya’s economy, is emblematic of its customer-centric approach. Through Digifarm, a groundbreaking platform, farmers are empowered with crucial agricultural insights, including real-time weather forecasts, market prices, and tailored farming advice. By placing these resources directly into the hands of farmers, Safaricom ensures that they can make informed decisions to optimize their yields and improve their livelihoods. This customer-centric initiative not only enhances agricultural productivity but also contributes to economic growth and food security.

Students from Tom Mboya Primary School in Mombasa County, during the launch of the 5G CPE on a Digitruck at Swahilipot Hub in July 17,
It’s a joint initiative of Safaricom Women in Technology, Huawei and Mombasa County Government.

In the sports arena, Safaricom’s Chapa Dimba initiative stands as a beacon of hope for young athletes throughout Kenya. This grassroots football tournament offers a platform for talented youth to exhibit their skills, fostering both talent development and community engagement. Through Chapa Dimba, Safaricom nurtures the next generation of sports stars as well as promotes social cohesion and empowerment within communities, reflecting its commitment to serving and uplifting its customers and society at large.

Safaricom’s collaborations with the government stand as pivotal drivers of digital transformation and socio-economic development at the grassroots level. Through initiatives like the Hustler Fund, county digitisation programs, and the Integrated Revenue Management System for counties, Safaricom streamlines government services while enhancing transparency and facilitating efficient revenue collection. This customer-centric approach ensures that citizens have access to essential services and resources, ultimately driving inclusive growth and development across Kenya.

Safaricom’s dedication to customer-centric innovation extends to manufacturing and financial inclusion. Through its smart device assembly plant, the telco giant not only creates employment opportunities but also ensures that affordable smartphones are accessible to more Kenyans, thereby narrowing the digital gap and enabling individuals to connect and access information.

Additionally, with the Lipa Mdogo Mdogo initiative, Safaricom facilitates convenient and affordable access to goods and services through flexible payment plans, promoting financial inclusion and empowering individuals to improve their livelihoods. This approach underscores Safaricom’s commitment to providing accessible solutions that meet the diverse needs of its customer base, contributing to socio-economic advancement

Safaricom’s transformative impact across education, healthcare, agriculture, sports, government partnerships, manufacturing, and financial inclusion demonstrates its steadfast dedication to fostering inclusive growth and development in Kenya. This commitment goes far beyond the conventional offerings of a telco, reflecting a deeply ingrained customer-centric ethos.

By leveraging cutting-edge technology and nurturing strategic alliances, Safaricom remains at the forefront of shaping a brighter, more interconnected future for all Kenyans.

Author: Safaricom

Editor: Hans Arden


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Dr. Hanningtone Gaya

Dr. Hanningtone Gaya

Kenya’s Dr Hanningtone Gaya, holds a PhD in Commerce in Business Management from Nelson Mandela University (NMU), is viewed as an authority in country branding and is the founder chairman of the Brand Kenya Board.

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