RUBiS Energy Kenya officially launched into the market following the successful acquisitions of KenolKobil Plc and Gulf Energy Holdings Ltd. During the launch on October 7 2020, the company’s Group Managing Director Jean-Christian Bergeron provided an overview of the company’s strategy for the region.
These acquisitions make RUBiS Energy Kenya become a leader in the Kenyan oil industry with a market share of over 21 per cent and a network of more than 230 service stations.
According to Jean-Christian Bergeron, the Group Managing Director of RUBiS Energy Kenya, RUBiS decided to enter the Kenyan market based on the region’s high growth potential and the conviction that the proven expertise of RUBiS would bring extra value to all Kenyan customers.
“In addition to the acquisition of KenolKobil Plc and Gulf Energy Holdings Ltd, we will continue to invest heavily in the market through modernization of our existing retail outlets into state-of-the-art service stations. Our network of over 230 service stations is strategically and widely located across the country, thus playing a key role in delivering quality products and services to all Kenyan customers in a safe environment. We are launching an unparalleled shopping experience through our convenience store brand, RUBiS Express, by providing world-class convenience to motorists on the go, saving them time and money. We also provide a fuel card system that gives motorists total control of their fuel-related expenses through our RUBiS Card, offering convenience and efficiency when making payments at our retail outlets,” said Bergeron during the launch in October 2020.
“Furthermore, we are significantly investing in the development and promotion of LPG, which is a clean and affordable energy source that will support the government’s ambition for an improved quality of life for all Kenyans. We also market an extensive range of high-quality lubricants under the K-Lube and Castrol brands and our products, imported or locally blended, meet the highest specifications demanded by most automotive and equipment manufacturers,’’ added Bergeron.
RUBiS Energy Kenya is the largest supplier of aviation into-plane refuelling services for regional and international commercial and cargo carriers, and is committed to delivering quality products and services to other business sectors in areas such as industry, agriculture, aviation and road infrastructure development.
RUBiS, a global energy player, is also looking at leveraging its integrated distribution chain to increase market share in the region. RUBiS Energy Kenya plays an active role in corporate social responsibility activities themed around education, health, safety and environment. The oil marketer has most recently supported initiatives in response to the Covid-19 pandemic by installing sanitation facilities in various locations around Nairobi and providing fuel for ambulances and generators at Mbagathi Hospital.
Founded in 1990, RUBiS is an independent French operator specializing in three business areas: distribution of petroleum products, support and services, and storage. The distribution of petroleum products includes service station networks, commercial fuel, aviation fuel, LPG, lubricants, and bitumen. Storage through RUBiS Terminal provides storage of petroleum, chemical and agri-food products. RUBiS is listed on the Paris Stock Exchange (Euronext Paris) with a market capitalization of 5.5 billion Euros at end of 2019. With a revenue of 5.2 billion Euros in 2019, and a bulk storage capacity of 3.6 million m3, RUBiS distributed 5.5 million m3 of fuels in 2019 and is recognized in the market for its expertise and quality of service. RUBiS occupies a strong position in more than 40 countries across three continents: Europe, Africa and the Caribbean.
About RUBiS Energy Kenya
RUBiS acquired KenolKobil Plc in March 2019 and Gulf Energy Holdings Ltd in December 2019. RUBiS Energy Kenya, with a network of over 230 service stations countrywide under Gulf Energy, Kenol, Kobil and RUBiS brands, is the one of the leading players in Kenya. RUBiS Energy Kenya business units include Retail, Lubricants, LPG, Trading, Supply, Aviation, Commercial & Industrial and Exports to various East African countries. RUBiS Energy Kenya has subsidiaries in Burundi, Ethiopia, Rwanda, Uganda and Zambia.