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JUBILEE
Founded in 1937, the Jubilee brand, represented by Jubilee Holdings, has established itself as a trailblazer in the insurance sector.
Starting as the first incorporated insurance company in Mombasa during pre-independent Kenya, Jubilee has grown into a leading regional composite insurer, recognised for its unwavering commitment to excellence.
With a clientele of over 1.4 million spanning Kenya, Uganda, Tanzania, Burundi, and Mauritius, Jubilee’s influence and reliability is well-acknowledged across the Eastern Africa regions.
Its operations in Kenya are anchored by its subsidiaries: Jubilee Life Insurance, Jubilee Health Insurance, and Jubilee Asset Management. Each subsidiary embodies Jubilee’s mission to safeguard the future of its clients through innovative, affordable, and accessible solutions. The company also offers general insurance through its leading global partner – Allianz.
Jubilee’s operational excellence has ensured that it remains relevant and valued across its stakeholders. As Jubilee Holdings celebrated 87 years last month, its resolve to innovate and adapt remains steadfast, ensuring sustained relevance for decades to come.
The company is executing a bold digital agenda, aiming to position itself as the most digitally advanced and innovative insurer in the region. This strategic focus on digital transformation enables Jubilee to not only deliver futuristic and accessible solutions but also superior customer experiences that meet diverse customer needs. For instance, Jubilee Asset Management recently launched a USD Money Market Fund for investors seeking stable US-dollar denominated returns.
One of the key challenges in the insurance sector is the perception of high costs and a general lack of consumer awareness. Recognising these barriers, Jubilee Insurance has proactively engaged in innovative educational initiatives to address these issues. Through various outreach efforts, the brand is dedicated to enhancing public understanding of insurance and investment products, making them more accessible and less intimidating.
In line with this commitment, Jubilee recently launched a campaign titled ‘There’s Living and There’s Living Free’. This initiative aims to demystify insurance and investment by illustrating how these solutions can significantly empower individuals, enabling them to live more productive and peaceful lives. The campaign seeks to bridge the knowledge gap, showing that effective insurance and investment strategies can enhance overall well-being and financial stability. Additionally, the company will be running hackathon challenges to encourage the conceptualisation of innovative ideas and solutions to drive insurance uptake. By fostering creative problem-solving, Jubilee aims to further enhance the accessibility and appeal of insurance products.
Beyond its role as an insurance provider, Jubilee Holdings is redefining its identity through a comprehensive wellness program known as Maisha Fiti. This initiative underscores the company’s commitment to empowering customers in their pursuit of preventative health. Through a blend of educational content, engaging events, and physical exercise challenges, Maisha Fiti fosters a culture of health and well-being.
Last year, Jubilee introduced health telematics, a forward-thinking tool designed to promote and reward the adoption of healthy lifestyles. Integrating technology with wellness allows Jubilee to support its clients in managing their health proactively, as well as reinforce its position as a holistic partner in their overall well-being.
The firm plays a vital role in society by actively advocating for key societal issues, particularly in the areas of health and education. The company is dedicated to enhancing community well-being through a range of impactful initiatives. The Jubilee Live Free Art Competition nurtures artistic talent among children, fostering creativity and self-expression. Afya Mashinani focuses on enhancing public health by providing critical healthcare services to underserved communities. Meanwhile, the Jubilee Live Free Race promotes physical activity and community engagement through an annual cycling event. These initiatives reflect Jubilee’s commitment to not only supporting health and education but also driving positive social change and improving quality of life across the regions it serves.
Jubilee Holdings’ commitment to innovation and excellence has not gone unnoticed, as evidenced by the numerous industry awards and recognitions it has garnered over the years. For instance, in 2023, Jubilee won 16 industry awards across East Africa in recognition of its leadership position in the sector. Some of the awards won in Kenya include the Leadership & Governance FKE Employer of the Year, Green HRM Initiative of the Year IHRM Award, MSK Best Brand PR Campaign of the Year, and Most Improved Life Insurance Company of the Year, among others. Furthermore, in April 2024, Jubilee Insurance was honoured as one of the top ten strongest brands in Kenya by Brand Finance, underscoring its significant impact and enduring reputation in the market.
Jubilee’s strategic vision and operational excellence are underpinned by a world-class management team, renowned for its diverse expertise across various disciplines. This leadership has been pivotal in guiding the company through evolving industry landscapes and maintaining its position as a market leader. The company has recently undergone a significant board transition, welcoming Zul Abdul as the new chairman.
Abdul, who joined the Board in 2014, has played an instrumental role in shaping the company’s direction. He was appointed Vice Chairman in 2020. With his extensive experience and deep understanding of the industry, Abdul is poised to lead Jubilee Holdings into its next phase of growth and innovation, continuing the legacy of excellence established by his predecessor.
As Jubilee continues to grow and thrive, it remains dedicated to its mission of safeguarding the future of its customers, guided by core values of integrity, passion, teamwork, and excellence. This enduring dedication positions Jubilee not just as a leader in insurance but as a stalwart in the broader business landscape, impacting lives and driving development across the region.
